Trevor has over 20 years experience in market research, including time at research agencies AGB, BMRB and ORC. He has specialised for the last 15 years in business-to-business and customer satisfaction research.
He is a research specialist working in the area of business relationships, be they with personnel within an organisation, with customers or with suppliers. He has a broad background in research, including media whilst working for AGB's Television Audience Research Division, consumer research with Mass Observation, and latterly customer satisfaction measurement with Gordon Simmons Research and BMRB.
Trevor is Chairman of the Business Intelligence Group (BIG) Forum, which organises meetings on specialist business-to-business subjects. He has written extensively on business-to-business topics (for Research Magazine and BIGNews among others). He has run training seminars on market analysis and business-to-business research and has also run workshops and presented papers at the BIG Conference.
Trevor is married with three children and lives in Ealing.
Contact Trevor: trevor@purplemr.co.uk