Our Research Techniques

Purple Market Research use research techniques that can be undertaken individually or as part of an integrated programme. We have experience in using the full range of qualitative and quantitative techniques to solve business problems. Detailed below are specific techniques we have developed that differentiate us from other research agencies.

Integrated Research ~

A seamless process for addressing complex business and marketing issues through a combination of qualitative, quantitative and desk research techniques.

Desk Research ~

The purple helpdesk is a desk research service providing our clients with competitor, customer and market intelligence.

Guru Research ~

Offers detailed analysis of markets and sectors through the eyes of industry experts.

Creative Problem Solving ~

Our creative problem solving workshops help address complex marketing, research and business issues.

Insight Training ~

We are committed to promoting and developing best practice in customer insight.